Upcoming events

    • Thu, February 21, 2019
    • 4:30 PM - 7:00 PM
    • 2323 W 5th Ave Ste 200, Columbus 43204
    Register


    Marketing Diversity: Is Your Brand Message Ready for the Multicultural Marketplace?

    Due to the increasingly diverse population a “general market” strategy may already no longer be effective in requiring businesses to diversify their marketing strategies.

    Diversity marketing means adapting the message to the market, instead of trying to adapt the market to the message. Join Diversity Outreach Specialist Sharon Gordon, CEO of Urban Trendsetters News & Media and publisher of The Minority Economic Empowerment Pages along with some of Central Ohio's media experts for this Candid Conversation.

    Meet the Sharon S. Gordon and Urban Trendsetters 

    Founded in February 2003, this Columbus, OH-based company found its niche as the newspaper and known for reporting on the positive aspects of the urban community.  Urban Trendsetters News Magazine and Media (UTS), is a Multi-Cultural Outreach Specialist.  UTS  has gained a national reputation as a respected, integrated communications boutique representing the urban lifestyle.

    UTS has expanded throughout the years to ensure that we have stayed relevant and on the cutting edge of the hottest and newest trends outreach.   In order to do so we have added several media properties to our suite of services.  In addition to our website that allows for up to the minute news and updates as well as access to our monthly publication online. The new UTS TV Network, America’s new African American Television Network.  We have also added CityView our Indoor Billboard and Network, UTSEO-Online Marketing Services and UTS Media our events and PR division.

    These are our passions…combining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns.  We are a one-stop shop!  UTS  creates campaigns that are conceived with a client’s short and long-term sales and marketing objectives.  Our joy and goal is to always exceed client expectations

    TICKETS 

    Registration is free for members and corporate partners. Registration is requested.

    Guests may register for $25

    • Thu, March 07, 2019
    • 11:00 AM - 1:00 PM
    • The Boat House at Confluence Park 679 West Spring Street Columbus, OH 43215
    • 141
    Register


    Rachel Friedman, TENFOLD

    Growth and the Journey

    When asked what the toughest challenge is in being an entrepreneur, Rachel always seems to respond with an answer that is related to growth - when to grow, how to grow, to grow or not to grow! These are the constant questions at the top of her mind. In this presentation Rachel shares a collection of stories and inflection points that chart her journey of growth at TENFOLD and the lessons that she has learned along the way. By capturing the journey and sharing it through short stories, Rachel hopes that the women of NAWBO Columbus and our guest can all benefit from the wisdom, courage and inspiration to help propel our companies forward.


    About the speaker: 

    Rachel is Founder + CEO of TENFOLD LLC. TENFOLD is a strategy and creative firm that reveals and reflects the magic of brand and culture for clients. As an entrepreneurial start-up founded in 2014, TENFOLD has quickly become an industry-leading, award-winning firm. In 2018 TENFOLD was named to the prestigious Inc. 500, ranking #368 of the fastest-growing, private companies in the nation. Join Rachel Friedman and NAWBO Columbus at our monthly meeting on Thursday, March 7th. 

    TICKETS

    $45.00 Member + First Time Guest

    $100.00 Member Exhibit Table (includes 1 lunch ticket)

    $25.00 Member

    $40.00 Guest

    $25.00 Corporate Partner Ticket

    $250.00 Guest Exhibit Table (includes 1 lunch ticket)

    $100.00 Corporate Partner Exhibit Table (includes 1 ticket)



    • Thu, April 04, 2019
    • 11:00 AM - 1:00 PM
    • The Boat House at Confluence Park 679 West Spring Street Columbus, OH 43215
    Register

    SHARING SUCCESS: Marketing and Branding Strategies 

    NAWBO members asked for more branding and marketing programs and we answered!!

    We’re taking the month of April to focus on YOUR BRAND in this April Marketing Series. It kicks off at our April 4th monthly meeting featuring a interactive panel discussion with some of NAWBO Columbus's most innovative branding and marketing experts ready to share their tips, tricks and advice about branding, social media and essential tools to executing your marketing plan. 

    Look forward to an interactive discussion around simple actions that yield powerful results in both your personal and professional brand.

    Don't forget to register for the April Candid Conversations also focused on branding and marketing allowing you to "dig a little deeper" following the panel. 


    About the panel: 

    Moderator: Mikaela Hunt, Mikaela Media 

    Mikaela Hunt is an award-winning journalist that spent nearly 17 years in TV news, working in every seat from producer to anchor with her last stop on NBC 4 Today for seven years as the morning co-anchor. Mikaela Media, a brand journalism company that tells stories through video and written content and shares them online. She also the co-host of Cbuzz, a podcast for the Columbus Chamber of Commerce that highlights business innovators in Central Ohio. In early 2018, she started co-hosting "What Matters with Mindy & Mikaela" - a live radio program and podcast for Central Ohio families on 610 WTVN and iHeart radio.

    Mikaela is a Business First honoree; the publication recognized her in their 2017 "40 Under 40" class. She is a member of the National Association of Women Business Owners and on the Columbus chapter's Board of Directors. Mikaela also speaks to women's leadership groups across Columbus about how to "Find Your Story". She lives in the Hillard area with her husband, two elementary-age sons and two miniature dachshunds.  

    Panelist: 

    Cari Jones, Elephant Creative

    Cari serves as Elephant Creative CO. President and herd leader. With over 12 years serving as a designer, art director and marketing director for a number of companies both large and small, Cari knew it was time to start her own herd adventure. In 2016 she founded Elephant Creative Co. Cari and Elephant Creative serve a large number of clients for their branding, advertising, and graphic design needs, but their niche is in strategic brand development and creation. Her ability to bridge the strategic and creative elements of brand development helps her and her clients create memorable, lasting and engaging brands. When she is not playing herd leader, she enjoys being involved in local non-profits, events and activities in her community or out in nature exploring likely with her husband Daniel and her four-legged companion, Cleo by her side. Cari is a NAWBO member.  

    Shaniece M. Wise, UNSTOPPABLE Community

    Shaniece M. Wise is a Business Expansion Coach and Strategist, Certified Executive Coach, Author and Speaker. She is the founder of the UNSTOPPABLE Community, a community of over 1400 professionals and entrepreneurs. Being in business for over 17 years, Shaniece teaches a 7-Step System which helps leaders and entrepreneurs expand their leadership, marketing and selling strategies at an accelerated rate which leads to high-level cash flow and 6 figure profits.

    With her two business degrees in Marketing and Logistics, graduating in the top 2% of her class from Max M. Fisher College of Business at the Ohio State University, Shaniece provides her clients with the tools necessary to create success. She is the author of best-selling book “Activating Your Gifts” and is currently working on her 2ndbook which will be released in the fall of 2019. Businesses and organizations across the country are currently using Activating Your Gifts to support their professional and business development. Shaniece is a NAWBO member.

    Lacey PicazoZoCo Design

    An award-winning and published creative, Lacey is the founder of ZoCo Design, a leading brand strategy and user experience design agency, which was also named a 2017 and 2018 Best Place to Work by Business First. Through ZoCo, she has built a reputation in preparing brands for what’s next—identifying opportunities that incite transformation and growth for nonprofits and startups to Fortune top 50 clients. An avid supporter of the creative and startup communities, Lacey was a member of the 2016 Forty Under 40 class, as well as the Smart Business Smart 50 class of 2017 and the BizTech Awards Outstanding Woman in Technology, 2017. She is also a co-founder in the Lumos accelerator, which has now invested in two separate cohorts—fueling the growth of fifteen promising new startups. Lacey is a NAWBO member. 

    Cancellation Policy:

    Registrations must be paid in advance.

    A late fee will be charged after 12:00 pm on the Monday preceding the Meeting.

    Cancellations made after 5:00 pm on the Monday prior to the Meeting will not be refunded.

    Special Notes:

    Are you a new member or a first time guest? Stick around after the meeting to attend the Huddle, where you can learn more about the benefits of NAWBO Columbus and how you can get more involved! Huddle is from 1:15pm - 1:45pm and takes place in the same room as our luncheons.

    Registrants agree to the NAWBO Columbus photography release unless they have otherwise notified the communications committee.

    All special dietary and meal requests must be submitted with your registration by the registration deadline. We regret that we can not provide alternative meals or substitutions that are requested at the luncheon.