Candid Conversation; Marketing Diversity: Is Your Brand Message Ready for the Multicultural Marketplace? with Sharon Gordon

  • Thu, February 21, 2019
  • 4:30 PM - 7:00 PM
  • 2323 W 5th Ave Ste 200, Columbus 43204

Registration

  • Non-NAWBO member
  • NAWBO member or Corporate Partner

Registration is closed


Marketing Diversity: Is Your Brand Message Ready for the Multicultural Marketplace?

Due to the increasingly diverse population a “general market” strategy may already no longer be effective in requiring businesses to diversify their marketing strategies.

Diversity marketing means adapting the message to the market, instead of trying to adapt the market to the message. Join Diversity Outreach Specialist Sharon Gordon, CEO of Urban Trendsetters News & Media and publisher of The Minority Economic Empowerment Pages along with some of Central Ohio's media experts for this Candid Conversation.

Meet the Sharon S. Gordon and Urban Trendsetters 

Founded in February 2003, this Columbus, OH-based company found its niche as the newspaper and known for reporting on the positive aspects of the urban community.  Urban Trendsetters News Magazine and Media (UTS), is a Multi-Cultural Outreach Specialist.  UTS  has gained a national reputation as a respected, integrated communications boutique representing the urban lifestyle.

UTS has expanded throughout the years to ensure that we have stayed relevant and on the cutting edge of the hottest and newest trends outreach.   In order to do so we have added several media properties to our suite of services.  In addition to our website that allows for up to the minute news and updates as well as access to our monthly publication online. The new UTS TV Network, America’s new African American Television Network.  We have also added CityView our Indoor Billboard and Network, UTSEO-Online Marketing Services and UTS Media our events and PR division.

These are our passions…combining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns.  We are a one-stop shop!  UTS  creates campaigns that are conceived with a client’s short and long-term sales and marketing objectives.  Our joy and goal is to always exceed client expectations

TICKETS 

Registration is free for members and corporate partners. Registration is requested.

Guests may register for $25