CONNECT WITH NAWBO COLUMBUS & BOOST YOUR BUSINESS!
Because time and energy are two of a woman entrepreneur’s most valuable assets. Understanding how to shorten your sales cycle and increase conversions allows you to work smarter, not harder—creating more revenue without more burnout. For many women founders, sales can feel intimidating or overly complex; this conversation simplifies the process, showing how to turn authentic relationships into consistent results. Mastering these strategies means more confidence in your numbers, more freedom in your schedule, and more power in your business decisions.
Bethany "The Follow Up Boss" George partners with small businesses and sales professionals to demystify the sales process so it doesn't feel daunting or hold your business back. With over 30 years in sales and 6 years running her own business, Bethany brings a practical eye to the complicated world of professional relationships and the buying process. Her Business Style Framework customizes the approach to your unique personality and skill set. This year, she's partnered with Dr. Erika Pryor in the SMASH Your Sales Goals program, helping over 30 businesses build relationships from lead to project completion. If you've seen her at a NAWBO event, you'll remember her—she's perpetually clad in purple.
We’re not just talking theory, we’re combining real-world sales expertise with the lived experience of women who’ve built businesses from the ground up. Bethany brings the systems and follow-up structure that drive consistent results, while Dr. Erika adds the psychology and communication strategies that make sales feel natural, not forced. Together, we blend data, mindset, and human connection, showing women how to sell with confidence, clarity, and authenticity.
Each month a NAWBO member or partner will facilitate and share an area of expertise. Attendees will have the opportunity to introduce themselves learn from our facilitator and bring business challenges to the group. Similar to the NAWBO National Empower Hour. This open-forum mastermind allows for a small-group setting, connection, discussion and the opportunity to work ON your business.
Join whenever you are able.