From Panic to Power: How to Boost Pricing for Higher Profits
Join NAWBO Columbus and Casey Brown, Founder, Boost Pricing for a fast-paced, engaging presentation, where Casey will demystify the real causes of underpricing to launch you onto a path to improve pricing, command what you deserve, and dramatically increase profits.
Do you price from fear or from confidence? Do you price to win business or do you price not to lose? Even with a perfect pricing strategy, margins still shrink in the face of out-of-control discounting and fear-based pricing.
The biggest obstacle to pricing success isn’t competition, customers, insufficient business knowledge, lack of strategy, or lack of sophisticated cost and pricing analysis. It’s a set of self-limiting beliefs, habits, and behaviors that sabotage pricing success.
Join us to gain the power to boost pricing and profits!
Casey Brown is a pricing geek and professional speaker with a passion to help leaders, entrepreneurs, and sellers command the prices they deserve. She’s helped over 1,000 companies generate over $1 billion in incremental profits.
In her signature keynote, Casey demystifies customer tactics and arms audiences with practical, ready-to-implement steps to negotiate fearlessly, price confidently, and make more money. Her TED talk has been viewed nearly 4 million times.
Casey’s best-selling book, Fearless Pricing, is the ultimate guide for business owners who want to ignite their team, own their value, and command the prices they deserve.
She is the founder of Boost Pricing, where she leads a team of experts who help companies discover their true pricing power and sell at higher prices—and watch their profits rise as a result.
Casey’s decades-long reputation as a pricing expert arose from pioneering innovative pricing content, formulating and executing pricing strategies, and coaching and training teams to drive culture change and dramatic, sustainable results.
Casey is fluent in Spanish, is a certified Six Sigma Black Belt, and holds degrees in Chemical Engineering, Spanish, and Business.
Casey volunteers over 600 hours annually around the world, focused on meeting children’s basic needs. She lives in Columbus, Ohio with her family.
Registration Closes Friday, August 29th!
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