January Monthly Meeting: Decoding the Secrets of Digital Marketing
Registration for this event has closed. There are a limited amount of tickets available.
Please email arien@nawbocolumbusohio.com to attend.
Join NAWBO Columbus for our January Monthly Meeting, where fellow NAWBO marketing professionals dive into their area of expertise in the PESO Model - Paid, Earned, Shared, and Owned media types and why a mix of each is vital to establishing authority as a subject matter expert or THE top brand.
There are many strategies when it comes to marketing. How do you choose? The best fit for your company depends upon your brand, offer, and how your prospective clients like to receive information. Well, that was a generic answer.
But this won’t be a typical panel discussion. We’re getting competitive and going into survival mode, where you get to be part of the tribal council to vote for the Sole Survivor. Share your digital marketing questions when you register!
Meet the players:
Leveraging 20 years of experience in paid advertising, Carissa, the founder and CEO of Kindred Strategy is dedicated to helping every business, no matter the size, grow its awareness and revenue using paid advertising. She specializes in crafting effective and efficient paid advertising strategies that deliver results for businesses.
Drawing on her extensive background in the agency world, working with both traditional and digital media, Carissa excels in developing omnichannel strategies that reach the target audience at the time and place where the message will be most impactful, regardless of medium. No matter the company's size or budget, she possesses the expertise to help clients achieve their advertising goals and create connections with their target audience. Visit her website www.kindred-strategy.com to learn more or set up an introduction call.
10+ years experience in B2B marketing, branding, training, coaching, economic development, and workforce development.
EPiC Learning Today creates “a-ha moments” for learners by delivering innovative learning solutions.
Competency areas: Marketing and Communications; Career Advancement & Professional Development; Community Outreach & Engagement
Hey, I'm Stacy. I help women business owners reach their business goals with marketing. I'm a one-stop-shop for marketing strategy, planning, execution, and measurement across tactics. I develop customized marketing plans to keep businesses organized, consistent, and compelling so they reach target customers, keep them engaged, and convert them to sales.
Dana is a well-rounded marketer and brand champion with more than 15 years of experience exceeding client expectations. She has a strong background in marketing and media through her experience with the Columbus Dispatch, Gatehouse Media, Gannett and USA Today, where her natural ability to solve complex business problems by developing strategic marketing strategies made her the C-suite's go-to ally and confidant. Dana puts 110 percent into everything she does, and it shows through her work. She is driven, passionate and an exceedingly intelligent strategic marketer. At Hunter, she puts these skills to use as a dynamic senior account executive, pushing our creative teams to think outside the box to deliver truly extraordinary final products for our clients.
Dana attributes her leadership style to her career as a soccer player, having played from kindergarten all the way through college. When she’s not at work, Dana puts just as much devotion into her personal life as a mom to a fellow athlete and, in her own loving words, “a future CEO.” When afforded some rare idle time, Dana loves to binge watch some of her favorite reality tv shows, like Love is Blind and The Bachelor, and steal a quiet moment with her husband.
Beth Menduni is the Founder of Video Story Studio where they make videos that work harder. Her company focuses on making human connections by developing messaging and producing value focused video content.
Escaping a toxic work environment in 2016, Beth swore she could do it better, so she did. Not only did she improve upon the video production experience, but also created a positive work culture that uplifts and supports underrepresented talent in the video industry.
Registration closes Friday, January 5th at 12pm.
To view boxed lunch choices click HERE.
Meeting Agenda:
11-11:30am- Networking & Exhibitors
11:30-12:00pm- Welcome & Panel Discussion
12:30-1pm- Networking & Exhibitors
Dress for Success Coat Collection:
NAWBO Columbus is proud to host quarterly donation drives to support Dress for Success Columbus. January's biggest need is coats. Please bring your donations to the event and we will delivery them. Donated items should be clean and not more than 5 years old.
Click HERE for Event Sponsorship Opportunities. Support the mission of NAWBO Cbus and gain exposure for your business!